Why is marketing important? define by seo marketing course
At present, the trend of applying new technologies to marketing with the advancement of IT technology called marketing technology has begun to expand rapidly, and has evolved into a concept that covers a fairly wide range. This is partly because consumers have more opportunities to use digital media. It seo marketing course became possible to measure the reactions and preferences of the market. We would like to be able to introduce each technology in what kind of marketing field and what purpose and effect it is aiming for, while also introducing overseas cases, trends and issues.
Digital marketing overview:
Digital marketing is not buzz word which is common in IT industry. It is a generic term for marketing support technology that has already applied many IT technologies.
Internet marketing:
Digital marketing is marketing that raises stakeholders' interest by using electronic devices. Digital marketing leverages technologies and platforms such as websites, email, apps, social networks, etc. Social media marketing is a component of digital marketing. Many organizations use traditional marketing channels and digital Use in conjunction with marketing channels, however, digital marketing is becoming more commonplace for marketers, which means that marketers may not be able to Means that will be able to track a clear return on investment.
Background of the rise of digital marketing:
There are some factors behind the boom in digital marketing:
Experience value, not product value:
In the past, the value of purchase was determined based on whether the value of the functionality, performance, convenience, etc. of the product or service itself was justified. In developed countries, things are now overflowing, and the value of what the purchaser expects, not the value of the product or service itself, has become a measure of value. People have changed in just another tired less than in the goods,
The rise of mobile:
Portable terminals with communication functions commonly known as mobile are exploding around the world, creating anytime, anywhere, connected environment. A society called ubiquitous more years ago was realized in both name and reality, and now TVs, home appliances, and passenger cars are even equipped with communication functions. This phenomenon has revolutionized consumer society.
Technological progress:
As mentioned in the seo marketing course, the two mainstreams IT applications in the past were Internet-based centered on Web sites and email marketing. Innovative ways to display your company's site as high as possible by keyword search construction of a WEB site that meets the wishes of visitors, recruiting members at company sites, issuing IDs, collecting e-mail addresses, e-mail magazine Is a technology that periodically sends and encourages you to return to your site. We will look at these marketing technologies in order.
